2023 state of in-session marketing report + iPad mini giveaway

Enable two types of promo

Instead of relying solely on sitewide offers, split your promo budget between two strategies - one for acquisition and one for conversion. This approach has led to a total ecommerce revenue increase of 3.9% for a leading retailer. 

For example, a 2% reduction in sitewide promos can create budget for a 12% discount for unadvertised promos for conversion. 

Unadvertised promos for conversion

Using the power of AI, strategically deliver unadvertised single-use discounts, so-called "real-time offers," only to those on-the-fence shoppers who need a nudge to convert in-session. It can also help enhance the brand and make your website look less promotional.

After integrating real-time offers into their promo strategy, a furniture retailer saw an average conversion lift of 41% for the target audience.

Know when not to discount 

Leverage in-session marketing to identify customers who are likely to make a purchase in the current session and suppress any additional discounts for these likely-to-buy shoppers to save margins. 

A leading auto parts retailer has reduced their effective online discount rate by 35% by incorporating in-session marketing into their strategy.

Test and optimize 

Continuously test and optimize promo strategies using in-session data to ensure maximum effectiveness and ROI, based on purchase propensity, next visit prediction and price sensitivity, as well as frequency, location, weather, and time of day.

By tracking and analyzing customer behavior, brands can better understand what works and what doesn't and adjust their promo strategies accordingly.